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Dead Feminists, part one

Detail of "Tugboat Thea" letterpress broadside by Chandler O'Leary and Jessica Spring

Holy cannoli, everyone! I’ve only just now come up for air—I’ve been buried under invoices, subscription forms, kraft mailers, and email print-outs, and Thea’s face is repeated all around me as reserved copies are spread all over the studio. Since I posted her here on Tuesday night the orders have just poured in, and over three-quarters of the edition is spoken for already. And Prop Cake is disappearing fast, too; we’re down to our last handful. Wow—just…wow. Thank you all so, so much.

Since Thea and her fellow Dead Feminists have left T-Town to be shipped all over the country (and to lovely Canada, France, Switzerland and the UK, too!), I thought it appropriate to share some of the things Jessica and I talked about at TAM the other day with a wider audience. Now, normally my paralyzing fear slight nervousness while speaking to a crowd manifests itself by wiping my memory clean immediately after I give a talk. It’s a very annoying thing, not being able to remember what you just said, but it happens all the time. I guess I’m fortunate that my phobias don’t show up as a quavering voice or profuse sweating (so nobody ever believes me when I say I get stage fright), but selective amnesia isn’t much of a fair trade for fake confidence! But this time, weirdly, it didn’t happen—I remember almost everything, and I think it’s because I wasn’t alone. (Jessica, I reckon that means you’re doomed to be my speaking partner from now on!) So to make sure my memory stays put, I’m setting it down here for the record. (By the way, since there’s rather a lot to say on the subject, I’ve decided to break it into two posts.)

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Before I get into the technical details behind our series, I should probably share a little background information on letterpress and the art of the broadside. For those of you who aren’t familiar with the process, letterpress printing refers to a type of relief printing, where pressure is applied to a piece of paper placed over a raised form that is covered with a thin layer of ink. This pressure transfers the inked image onto the paper, and can be repeated to create a batch, or edition, of prints. The form can be a carved block of wood or linoleum; a raised plate made of magnesium, photopolymer (plastic) or other materials; or as the term letterpress implies, movable type made from metal or wood.

Typesetting photo by Chandler O'Leary

The innovation of printing words from individual letter blocks that can be rearranged and reused was actually invented by the ancient Chinese (seriously, what wasn’t originally invented in China? We owe those folks a whole heap), but the process that evolved into modern letterpress was most famously perfected over 500 years ago by Johann Gutenberg, of Gutenberg Bible fame. By the first half of the twentieth century, when more modern commercial printing came along, it was still common for printers to perfect their layouts using movable type and relief-cut images on a proof press (such as Jessica’s Vandercook below). They’d then use the resulting print to make more sophisticated plates for their more efficient and advanced commercial presses.

Jessica Spring printing at Springtide Press. Photo by Chandler O'Leary.

Jessica printing “Prop Cake” on her Vandercook Universal One press

As commercial printing became more streamlined, the cylinder and platen proof presses (see photo above) fell out of vogue, and eventually were no longer manufactured. Artists quickly saw their potential, however, and have adopted letterpress printing as an art form—using, refurbishing and maintaining this antique equipment to create original works of art.

Vintage broadsides

Hand-in-hand with letterpress printing, the art of the broadside has also survived and evolved into a modern format. The term broadside means any single sheet used to convey information, often of a political kind—the great-grandpappy of the modern poster. While today the words broadside and poster are sometimes used interchangeably, the broadside has remained a favorite of the letterpress community because of its emphasis on typography and content (hey, we need an excuse to use all that gorgeous metal type!).

"Dead Feminists" broadsides by Chandler O'Leary and Jessica Spring

Jessica and I had this history in mind when we began the Dead Feminists series. As I said before, we never dreamed of starting down the path we’re on now; we just wanted to make a political and artistic contribution to the election. And to pay homage to the history of the broadside and the era in which each of our feminists lived, I designed each piece with historic broadsides and posters in mind. And to keep the series consistent, Jessica and I came up with a few rules of engagement:

1. Each poster has to feature a quote by a feminist. It doesn’t necessarily have to be a woman, but there are already plenty of posters highlighting the words of dudes, so we figured that one was covered already.

2. Said feminist must be deceased. (Hence the name.) You’d be surprised how many challenges that’s created for us.

3. Each quote is tied into a current sociopolitical issue or event. This is usually Jessica’s job, as she’s got a particular knack for finding relevant quotes.

4. The whole piece (except the colophon at the bottom, of course) is hand-drawn.

5. We try to stay away from well-worn tropes like “women can do anything men can do!” in favor of broader topics and concepts.

Who knows how long people will be interested in these things, or how many broadsides there’ll be in the series—all we can say is that we’re grateful for the response people have had, and we’re having way too much fun to quit now. The fun of art-making and the joy of the public response aside, the best part of creating this series has been exploring the lives and work of so many inspirational people. “Feminism” has become somewhat of a dirty word these days—mostly because of misconceptions. To us it’s a positive thing, and creating this series is our way of celebrating those who championed far more than just gender equality. Besides, we’d like to make our own contribution to our social history—and using the “power of the press” in the literal sense is the best way we know how.

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Coming in part two: the nitty gritty details behind our process.

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Victory Garden

"Victory Garden" letterpress broadside by Chandler O'Leary and Jessica Spring

With the success of our first piece, Jessica and I wanted to continue our Dead Feminists series with something that upped the ante a bit. And to our complete shock, we were rewarded by our second broadside selling out in just 48 hours (thanks to the magic of the internets!). Our next subject was one that we both had been thinking about for some time: personal sustainability. As the Tailor and I are both hard-core seasonal foodies (more on this topic will probably come out eventually), and as Jessica is a member of a local crop share, we’d like to see a change in the American food system. So we turned to one of our favorite feminists: Eleanor Roosevelt.

The future belongs to those who believe in the beauty of their dreams.

While serving as First Lady, Roosevelt planted a White House victory garden during World War II; thanks to her inspiration and example, during the War home gardens accounted for 40% of the U.S. supply of vegetable produce. We thought, hey, if it could be done once, why not again? So the colophon at the bottom included a plea for the new First Lady, Michelle Obama, to carry on in Roosevelt’s footsteps.

Detail of "Victory Garden" letterpress broadside by Chandler O'Leary and Jessica Spring

My inspiration for the design of Victory Garden came from a variety of sources. For one thing, the typography is inspired by the Art Deco designs of Roosevelt’s era. For another, I thought back to my honeymoon in France last year.

The orangerie at Versailles

I spent a day at Versailles on that trip, and at the time was struck by the meticulous aesthetic that unified every element of the place. Everything from the wallpaper to the upholstery to the grounds themselves worked together to form a cohesive overall design. An overly ornate and despicably ostentatious design, sure (and a bit ironic, considering Marie Antoinette’s consequences for going overboard with luxury in the face of a starving populace), but it was beautiful in its own right. I especially loved the sculpted hedges and lawns of the Versailles gardens; the patterns form a stunning, living brocade at one’s feet. And I wanted to turn that design sense into something that represented the greater good, rather than the wealth of the few. So I abstracted that idea into a two-dimensional White House lawn, made up with an original brocade pattern of spiraling leaves.

When we finally arrived at the finished product, we were happily surprised to learn that many others had had similar thoughts. We discovered Michael Pollan’s editorials; learned about the “Eat the View” movement; and found many other like-minded folk along the way—including one who purchased a copy of Victory Garden for her friend, a direct descendant of Eleanor Roosevelt herself. As the icing on the cake, one of our Chicago customers had a personal connection to the Obamas, and promised to deliver a copy of the broadside to the First Lady, with our compliments. We have no idea if it actually reached her in the end, but there’s always hope. And besides, we’re taking a bit of personal pride in being part of a larger movement, as well as the fact that the new White House garden is already happening.

Victory garden, indeed.

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Victory Garden: No. 2 in the Dead Feminists series
Edition size: 76
Poster size: 10 x 18 inches

Printed on an antique Vandercook Universal One press, on archival, 100% rag (cotton) paper. Each piece is numbered and signed by both artists.

Colophon reads:
Anna Eleanor Roosevelt (1884 – 1962) transformed the role of first lady in the White House, where she served from 1933-1945. In an effort to cultivate self-sufficiency and patriotism, she planted a Victory Garden on the White House lawn. Spurred in part by the first lady’s example, more than 20 million Americans had home gardens and grew 40% of the country’s produce during World War II. Today, amid rising food prices, climate change, and the finite supply of fossil fuels, we encourage the next first lady, Michelle Obama, to follow in Eleanor Roosevelt’s footsteps and set an example for sustainability and hope once more—beginning on the White House lawn.

Poster is sold out. Reproduction postcards available in the Dead Feminists shop!